Romantic travellers’ cognitive dissonance and willingness to revisit Asian hotels

Simple item page
aut.conference.typePaper Published in Proceedings
aut.researcherGaur, Sanjaya
dc.contributor.authorHerjanto, H
dc.contributor.authorGaur, SS
dc.date.accessioned2014-02-10T23:02:03Z
dc.date.accessioned2014-02-10T23:02:12Z
dc.date.available2014-02-10T23:02:03Z
dc.date.available2014-02-10T23:02:12Z
dc.date.copyright2013
dc.date.issued2013
dc.description.abstractAlthough romantic tourism is acknowledged as an essential aspect of the tourism industry, it has received little scholarly attention. A better understanding of romantic travellers‟ cognitive dissonance and their willingness to recommend the hotel could help hotel management allocate their scarce resources to concentrate their effort on creating traveller satisfaction. This study, therefore, attempts to bridge this important gap in literature by empirically examining romantic travellers‟ cognitive dissonance and its impact on their tendency to spread negative word of mouth and its effect on their intention to recommend and revisit. Results of the study show that physical environment, physical goods, staff attitudes and customer expectations are responsible for romantic travellers‟ cognitive dissonance and willingness to recommend.
dc.identifier.citation2013 MAG Scholar Global Business, Marketing and Tourism Conference held at Le Meridien, Airport Road, Dubai, UAE, 2013-11-11 to 2013-11-14
dc.identifier.urihttps://hdl.handle.net/10292/6719
dc.publisherMAG Scholar
dc.relation.replaceshttp://hdl.handle.net/10292/6718
dc.relation.replaces10292/6718
dc.relation.urihttp://www.magscholar.com/joomla/index.php/conferences/81-conferences/109-2013-conference-venue
dc.rightsNOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version).
dc.rights.accessrightsOpenAccess
dc.subjectMarketing in Asia
dc.subjectServices marketing
dc.subjectTourism marketing
dc.subjectRevisit
dc.subjectHotel
dc.subjectTraveller
dc.titleRomantic travellers’ cognitive dissonance and willingness to revisit Asian hotels
dc.typeConference Contribution
pubs.elements-id158124
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Business & Law
pubs.organisational-data/AUT/Business & Law/Marketing
pubs.organisational-data/AUT/Business & Law/Marketing/Marketing PBRF 2012
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Full paper_Romantic Travellers_ Cognitive Dissonance with Hotels.pdf
Size:
322.62 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
licence.htm
Size:
30.34 KB
Format:
Unknown data format
Description:
Download
Collections
AUT Business School