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Dollars and Scents How the Right Smells Can Encourage Shoppers to Buy Healthier Foods

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Size: 2.76 MB, File format: Adobe PDF

Date

2024-06-25

Authors

Phillips, Megan

Kapitan, Sommer

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Publisher

The Conversation

Description

Keywords

Retail, New Zealand, Consumers, Consumer choice, Scents, Herbs, Sensory cues

Source

Phillips, M., & Kapitan, S. (2024, June 24). Dollars and scents: How the right smells can encourage shoppers to buy healthier foods. The Conversation. https://theconversation.com/dollars-and-scents-how-the-right-smells-can-encourage-shoppers-to-buy-healthier-foods-232973

DOI

10.64628/AA.n4p9nrnvt

Publisher's version

https://theconversation.com/dollars-and-scents-how-the-right-smells-can-encourage-shoppers-to-buy-healthier-foods-232973

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This article is republished from The Conversation under a Creative Commons license.

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http://hdl.handle.net/10292/19863

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The Business School - Te Kura Kaipakihi

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Creative Commons license

This article is republished from The Conversation under a Creative Commons license.
Except where otherwise noted, this item's license is described as This article is republished from The Conversation under a Creative Commons license.