Sound and Vision in the Opening Titles of Māori-language Television News: A Multimodal Analysis of Cultural Hybridity

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aut.relation.issue1en_NZ
aut.relation.journalTe Kaharoaen_NZ
aut.relation.volume17en_NZ
aut.researcherMiddleton, Atakohu
dc.contributor.authorMiddleton, Aen_NZ
dc.date.accessioned2021-05-03T23:47:29Z
dc.date.available2021-05-03T23:47:29Z
dc.description.abstractMāori are the indigenous people of Aotearoa New Zealand. British settlers arrived in the 19th century with their tradition of the newspaper, and this led to a thriving Māori-language press. Today, news in te reo Māori, the Māori language, is delivered by television, radio and the internet, harnessing the conventions of Anglo-American journalism to tell stories of indigenous preoccupations (Fox 2002). The cultural hybridity that results (Grixti 2011) is particularly marked in the opening titles of Māori-language news. The musical and visual tropes of news-show mythmaking that present the news as sites of power, truth and authority are married to representations of Māori identity and beliefs to speak to a necessarily bicultural audience (A. Middleton 2020). In this paper, a multimodal approach is employed (Bignell 2002; Machin 2010; van Leeuwen 2012), which uses frame-by-frame analysis of speech, scripts, images and music to reveal the semiosis or sign processes in play in the opening titles of the country’s top-rated English-language news bulletin, 1 News, and those of the two Māori-language television news bulletins, Te Karere and Te Kāea. Analysis reveals that 1 News titles employ the sign systems common to their counterparts across Anglophone countries in the way they promote themselves as credible, all-seeing authorities. While the titles of Māori-language news opening titles retain many of the same tropes and signposts in order to be understood as a news show, they also weave in cultural references deeply embedded in Māori language and culture to represent themselves as news by and for Māori rather than the dominant culture. en_NZ
dc.identifier.citationTe Kaharoa, 17(1). https://doi.org/10.24135/tekaharoa.v17i1.345
dc.identifier.doi10.24135/tekaharoa.v17i1.345en_NZ
dc.identifier.issn1178-6035en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/14160
dc.publisherFaculty of Maori and Indigenous Development, Auckland University of Technologyen_NZ
dc.relation.urihttps://www.tekaharoa.com/index.php/tekaharoa/article/view/345
dc.rightsTe Kaharoa provides open access to all of its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Such access is associated with increased readership and increased citation of an author's work. Authors retain the full copyright over their articles. Authors also retain the right to reuse, distribute, and republish their work after it has been published in Te Kaharoa. All articles are made available using a Creative Commons (CC-BY-NC 4.0) worldwide shareable licence.
dc.rights.accessrightsOpenAccessen_NZ
dc.titleSound and Vision in the Opening Titles of Māori-language Television News: A Multimodal Analysis of Cultural Hybridityen_NZ
dc.typeJournal Article
pubs.elements-id430074
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Faculty of Design & Creative Technologies
pubs.organisational-data/AUT/Faculty of Design & Creative Technologies/School of Communication Studies
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