WEIRD Is Not Enough: Sustainability Insights from Non-WEIRD Countries

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aut.relation.endpage174
aut.relation.issue2
aut.relation.journalJournal of Macromarketing
aut.relation.startpage171
aut.relation.volume43
dc.contributor.authorWooliscroft, Ben
dc.contributor.authorKo, Eunju
dc.date.accessioned2023-05-15T23:08:07Z
dc.date.available2023-05-15T23:08:07Z
dc.date.issued2023-04-11
dc.description.abstractHenrich, Heine, and Norezayan (2010) published ‘The weirdest people in the world?’ in Behavoral and Brain Sciences (as of March, 2023 it has been cited 11 800 plus times in scholar.google). The paper introduced the concept of Western, Educated, Industrialised, Rich and Developed (WEIRD) countries/cultures and research subjects. It makes a cogent case for research based on those samples being unrepresentative of, and not useful to inform policy/behavior change/etc. of non-WEIRD countries. With this paper Henrich, Heine, and Norezayan (2010) have asked psychology and all social sciences to reflect on whether our findings represent the world, or just one small part of it. Macromarketing's assumptions and beliefs about fundamental human behavior have been shaped by psychology.
dc.identifier.citationJournal of Macromarketing, ISSN: 0276-1467 (Print); 1552-6534 (Online), SAGE Publications, 43(2), 171-174. doi: 10.1177/02761467231169880
dc.identifier.doi10.1177/02761467231169880
dc.identifier.issn0276-1467
dc.identifier.issn1552-6534
dc.identifier.urihttps://hdl.handle.net/10292/16137
dc.languageen
dc.publisherSAGE Publications
dc.relation.urihttps://journals.sagepub.com/doi/10.1177/02761467231169880
dc.rights.accessrightsOpenAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subject35 Commerce, Management, Tourism and Services
dc.subject3506 Marketing
dc.subjectBehavioral and Social Science
dc.subject1399 Other Education
dc.subject1505 Marketing
dc.subject2103 Historical Studies
dc.subjectMarketing
dc.subject3506 Marketing
dc.titleWEIRD Is Not Enough: Sustainability Insights from Non-WEIRD Countries
dc.typeJournal Article
pubs.elements-id502536
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