Don't publish and be damned: an advocacy media case study

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aut.relation.articlenumber1
aut.relation.endpage21
aut.relation.issue1
aut.relation.pages21
aut.relation.startpage1
aut.relation.volume2
aut.researcherRobie, David Telfer
dc.contributor.authorBerney, CJ
dc.contributor.authorRobie, D
dc.date.accessioned2014-02-12T22:30:02Z
dc.date.available2014-02-12T22:30:02Z
dc.date.copyright2008
dc.date.issued2008
dc.description.abstractAdvocacy journalism is practised by a wide range of mainstream media publishers and broadcasters and alternative media outlets. It is a genre of journalism that is fact-based but supports a specific viewpoint on an issue. It is generally in opposition to so-called objective journalism. Likewise, advocacy advertising is used to espouse a point of view about controversial public issues. It can be used to target consumer groups, government agencies, special groups or market competitors. Independent student journalism publishing also often challenges normative values. Advocacy advertising, or social issues marketing, was the brief for five shortlisted groups of Auckland University of Technology advertising creativity students on behalf of a New Zealand lobby and protest movement called Homeowners Against Line Trespassers (HALT) in September 2006. HALT was campaigning against a controversial proposal by the state-owned enterprise Transpower to build a 400kV transmission line across a 200km route from Otahuhu to Whakamaru in the Waikato as part of a new national pylons network. Three campaign advertisements were created by a pair of students for AUT's journalism training newspaper, Te Waha Nui, and a separate single advertisement was designed by a second pair of students for an Auckland metropolitan billboard and postcard campaign. This article examines advocacy media in the context of the HALT campaign that explored research links between power pylons and public health and the dynamic with student editors that led to non-publication of the professionally selected social issues message.
dc.identifier.citationGlobal Media Journal, vol.2(1), pp.1 - 21 (21)
dc.identifier.issn1835-2340
dc.identifier.urihttps://hdl.handle.net/10292/6745
dc.languageEnglish
dc.publisherGlobal Fusion Consortium
dc.relation.urihttp://www.hca.uws.edu.au/gmjau/archive/iss1_2008/bernie_robie.html
dc.rightsThe Australian Edition is a member of the innovative and original Global Media Journal: an online-only, open access, global resource for communication and media studies scholarship, with independent editions around the world.
dc.rights.accessrightsOpenAccess
dc.subjectAdvocacy journalism
dc.subjectAlternative media
dc.subjectIndependent media
dc.subjectAdvocacy advertising
dc.subjectStudent publishing
dc.subjectMarketing
dc.subjectObjectivity
dc.subjectPolitical campaigns
dc.subjectHealth
dc.titleDon't publish and be damned: an advocacy media case study
dc.typeJournal Article
pubs.elements-id12065
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Design & Creative Technologies
pubs.organisational-data/AUT/Design & Creative Technologies/School of Communication Studies
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