Self-stigmatisation of entrepreneurial failure
This article examines the research question “How do entrepreneurs experience self-stigma when their venture fails?” This question was addressed using a qualitative methodology with the aim of building theory. Rich descriptions from narratives of 12 New Zealand entrepreneurs illustrate self-stigmatisation in relation to entrepreneurial failure and its impact. The findings are grouped into two key patterns: “negative effects of self-stigmatisation” and “positive effects of self-stigmatisation”. Table 2 and 3 provided a detailed representation of these two patterns.