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Modelling the Enablers of Effective Digital Technology Implementation for Competitiveness Enhancement Among Subcontracting Organisations in New Zealand’s Residential Construction Industry

Authors

Al-Kayed, Anas Azzam
Rotimi, Funmilayo Ebun
Mahesh Babu, Purushothaman Babu
Pawley, Matthew
Ghaffarian Hoseini, Ali

Supervisor

Item type

Journal Article

Degree name

Journal Title

Journal ISSN

Volume Title

Publisher

Emerald

Abstract

Purpose: To evaluate the key factors that enable the effective implementation of digital technologies to improve competitiveness among subcontracting organisations in New Zealand’s residential construction industry. Design/methodology/approach: A quantitative survey of 142 subcontracting organisations was analysed using principal component analysis to derive core competitiveness dimensions and automatic linear modelling (ALM) to identify predictive digital-adoption factors. Findings: ALM revealed five significant predictors of competitiveness variance: investment in digital technologies, ethical compliance, knowledge sharing, employee training and supportive digital mindsets. Research limitations/implications: The study used a cross-sectional survey design, which limits causal interpretation between digital adoption factors and competitiveness outcomes. The analysis focused solely on subcontracting organisations within New Zealand’s residential construction sector; therefore, generalisability to other construction contexts or countries should be approached cautiously. Future research could adopt longitudinal or mixed method approaches to validate the predictive relationships identified through PCA and ALM and to explore qualitative dimensions such as leadership behaviour and organisational culture in digital transformation processes. Practical implications: The findings suggest that competitiveness among subcontracting organisations depends on technological investment, ethical compliance, organisational learning and workforce capability. They highlight that digital transformation should be viewed as a socio-technical process, requiring not only technology adoption but also supportive mindsets, effective knowledge-sharing mechanisms and sustained capability development. These insights can guide policymakers and managers in promoting digital readiness, fostering ethical governance and strengthening organisational learning to enhance long-term competitiveness in the construction sector. Originality/value: This paper is the first to apply data-driven ALM to model the digital-competitiveness nexus within New Zealand’s subcontracting organisations, providing a statistically grounded recommendation for targeted digital-transformation strategies.

Description

Keywords

4005 Civil Engineering, 40 Engineering, 33 Built Environment and Design, 3302 Building, 8.1 Organisation and delivery of services, Generic health relevance, 09 Engineering, 12 Built Environment and Design, Digital technologies, Digital transformation, Construction innovation, Smart construction, Building information modelling (BIM), Internet of Things (IoT)

Source

Journal of Engineering, Design and Technology, ISSN: 1726-0531 (Print); 1758-8901 (Online), Emerald, 1-26. doi: 10.1108/jedt-12-2025-0724

Rights statement

© Anas Azzam Al-Kayed, Funmilayo Ebun Rotimi, Purushothaman Babu Mahesh Babu, Matthew Pawley and Ali Ghaffarian Hoseini. Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at https://creativecommons.org/licenses/by/4.0/