Amongst a myriad of articles, chapters and books that argue for different ways to understand and conduct creative practice research – or as it is otherwise known, artistic research, arts-based research, practice-led research, practitioner-based research, and so on – this article goes to the heart of the affordances of creative practice research and offers what the authors believe is more generative model for this work, with more productive terminology. By focusing on a process of research enabling, as opposed to research being led by, based on or taken through practice (and vice versa), the article seeks clarity on the relationship between research questions, research design and methods; where a contribution to knowledge resides; how, accordingly, a research project might be written up; and who, indeed, creative practice researchers are. From our experience of undertaking, supervising and evaluatingcreative practice research, we have come to realise that some of the fundamental challenges of this work reside in a basic understanding of what, why, how and by whom. We believe that some of the definitions and models of creative practice research are a contributor to these challenges, hence a new model with alternative terminology to help untangle some of the intellectual complexities we have seen. The discussion uses screen practice as its disciplinary site, encompassing media/screen production and screenwriting.