Flagging Diversity: The Discursive Construction of Cultural Diversity by the Flag Consideration Panel

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aut.relation.conferenceAustralian and New Zealand Communication Conferenceen_NZ
dark.contributor.authorAnnabell, Ten_NZ
dark.contributor.authorNairn, Aen_NZ
dc.contributor.editormartin, Fen_NZ
dc.date.accessioned2019-04-02T04:16:45Z
dc.date.available2019-04-02T04:16:45Z
dc.date.copyright2017-12-29en_NZ
dc.date.issued2017-12-29en_NZ
dc.description.abstractThe Flag Consideration Project invited New Zealanders to change the New Zealand flag, and in doing soprovided an opportunity for public discussion about what it means to belong to anation. This articleexaminesthe contemporary conceptualisations of New Zealand offered in the 5Alternatives text that accompanied the first flag consideration referendum.Given the increasing levels of cultural diversity and the historical difficulty faced in ensuring that multiple cultures contribute to the construction of New Zealand, the analysis focuses on constructions of cultural diversity. We used Fairclough’s critical discourse analysis to consider ideologies of nationhood prevalent in the text;in particular, we were interested in insights pertaining to bicultural and multicultural constructions of New Zealand. As it happens, the attemptsmade by the Flag Participation Panelto construct cultural diversity through asserting that New Zealand is inclusive and multicultural, and by referring to Māori culture as well as Chinese. On a surface level, it appears that the constructions address the limitations attached to the current flag, and specifically its Pākehāsymbolism. However, the language used by the Panel indicatesa continued reliance on a Pākehāperspective of New Zealand and the positioning of Māori as outside the mainstream. Therefore, although the text may have attempted to emphasise commonality and unity regardless of cultural affiliations, it inevitably tokenises cultural difference and offers a seemingly shallow notion of New Zealand as inclusive.
dc.identifier.citationRefereed Proceedings of the Australian and New Zealand Communication Association Conference 2017 - Communication Worlds: Access, Voice, Diversity, Engagement ISSN 1448-4331, available at: http://www.anzca.net/conferences/past-conferences/
dc.identifier.urihttps://hdl.handle.net/10292/12410
dc.publisherAustralian and New Zealand Communication Association (ANZCA)
dc.relation.urihttps://www.anzca.net/conferences/past-conferences/2017-conf/anzca17-annabell-and-nairn/file.htmlen_NZ
dc.rightsThis work is licensed under the Creative Commons Attribution-Share Alike 3.0 Australian License.
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectBiculturalism; Cultural diversity; Flag Consideration Project; Multiculturalism; National flags
dc.titleFlagging Diversity: The Discursive Construction of Cultural Diversity by the Flag Consideration Panelen_NZ
dc.typeConference Contribution
pubs.elements-id293507
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Design & Creative Technologies
pubs.organisational-data/AUT/Design & Creative Technologies/Communication Studies
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies/PBRF Communication Studies
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