Do You Trust ChatGPTs? Effects of the Ethical and Quality Issues of Generative AI on Travel Decisions

aut.relation.endpage801
aut.relation.issue9
aut.relation.journalJournal of Travel and Tourism Marketing
aut.relation.startpage779
aut.relation.volume40
dc.contributor.authorKim, JH
dc.contributor.authorKim, J
dc.contributor.authorKim, C
dc.contributor.authorKim, S
dc.date.accessioned2024-01-30T03:21:34Z
dc.date.available2024-01-30T03:21:34Z
dc.date.issued2024-01-09
dc.description.abstractThis study investigated the impact of ChatGPT’s recommendation quality and ethical concerns on travelers’ acceptance, satisfaction, and perceived trustworthiness. Results showed that when quality and ethical concerns were prominent, acceptance of and satisfaction with ChatGPT’s recommendations decreased significantly, and the negative effects were mediated by perceived trustworthiness. This study also identified that message framing containing ChatGPT’s errors, and the information types delivered by ChatGPT, acted as moderators of the positive effect of its recommendations. These findings underscore the significance of addressing ethical and quality concerns in using AI (Artificial intelligence)-powered chatbots, with implications for AI acceptance and satisfaction.
dc.identifier.citationJournal of Travel and Tourism Marketing, ISSN: 1054-8408 (Print); 1540-7306 (Online), Informa UK Limited, 40(9), 779-801. doi: 10.1080/10548408.2023.2293006
dc.identifier.doi10.1080/10548408.2023.2293006
dc.identifier.issn1054-8408
dc.identifier.issn1540-7306
dc.identifier.urihttp://hdl.handle.net/10292/17156
dc.languageen
dc.publisherInforma UK Limited
dc.relation.urihttps://www.tandfonline.com/doi/full/10.1080/10548408.2023.2293006
dc.rights© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
dc.rights.accessrightsOpenAccess
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subject35 Commerce, Management, Tourism and Services
dc.subject3506 Marketing
dc.subject3507 Strategy, Management and Organisational Behaviour
dc.subjectBehavioral and Social Science
dc.subjectBasic Behavioral and Social Science
dc.subject1504 Commercial Services
dc.subject1505 Marketing
dc.subject1506 Tourism
dc.subjectMarketing
dc.subject3504 Commercial services
dc.subject3506 Marketing
dc.subject3508 Tourism
dc.titleDo You Trust ChatGPTs? Effects of the Ethical and Quality Issues of Generative AI on Travel Decisions
dc.typeJournal Article
pubs.elements-id535934
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