Expanding sales and operations planning using sentiment analysis: demand and sales clarity from social media

Date
2013
Authors
Wood, LC
Reiners, T
Srivastava, HS
Supervisor
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Australia New Zealand Academy of Management (ANZAM)
Abstract

We outline the use of sentiment analysis as a tool for demand planning in sales and operations planning (S&OP). First, we explain how S&OP functions and the reliance on cooperation or collaboration with other firms to gain information. We introduce sentiment analysis and show its value in determining marketplace-changes which feed into supply chains. We show how sentiment analysis supports data acquisition independent of other firms in the supply chain; incorporated into S&OP, these data can support preparation for changing requirements. While demonstrated in marketing, this concept remains unproven in supply chain research. We believe this is the first assertion and examination of how sentiment analysis can support effective S&OP but further empirical research is required to validate this concept.

Description
Keywords
Supply chain management , Sentiment analysis , Business analytics , Sales & operations planning
Source
In: Proceedings of the 27th Australia New Zealand Academy of Management (ANZAM) Conference 2013, Hobart, Tasmania (Australia).
DOI
Rights statement
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