Market Research and Insight: Past, Present and Future
aut.relation.endpage | 168 | |
aut.relation.issue | 2 | |
aut.relation.startpage | 163 | |
aut.relation.volume | 64 | |
dc.contributor.author | Yallop, Anca | |
dc.contributor.author | Baker, Jonathan J | |
dc.contributor.author | Wardle, Judith | |
dc.date.accessioned | 2023-06-12T02:22:01Z | |
dc.date.available | 2023-06-12T02:22:01Z | |
dc.date.issued | 2022-02-22 | |
dc.description.abstract | One hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importance of market research through a historical lens. A historical approach enables recognising and (re)framing both academic and practitioner contributions to market research through the years. Knowing the past allows better understanding and appreciation of the present, while simultaneously enabling envisioning of the future. In this introduction, we briefly review the origins and development of market research before introducing the three papers that comprise the special issue. | |
dc.identifier.doi | 10.1177/14707853221080735 | |
dc.identifier.issn | 1470-7853 | |
dc.identifier.issn | 2515-2173 | |
dc.identifier.uri | https://hdl.handle.net/10292/16248 | |
dc.language | English | |
dc.publisher | SAGE Publications | |
dc.relation.uri | https://journals.sagepub.com/doi/10.1177/14707853221080735 | |
dc.rights | Free access. © The Author(s) 2022. | |
dc.rights.accessrights | OpenAccess | |
dc.subject | Social Sciences | |
dc.subject | Business | |
dc.subject | Business & Economics | |
dc.subject | 3502 Banking, Finance and Investment | |
dc.subject | 35 Commerce, Management, Tourism and Services | |
dc.subject | 0806 Information Systems | |
dc.subject | 1505 Marketing | |
dc.subject | Marketing | |
dc.subject | 3506 Marketing | |
dc.title | Market Research and Insight: Past, Present and Future | |
dc.type | Other Form of Assessable Output | |
pubs.elements-id | 450188 |
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