Market Research and Insight: Past, Present and Future

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aut.relation.endpage168
aut.relation.issue2
aut.relation.startpage163
aut.relation.volume64
dc.contributor.authorYallop, Anca
dc.contributor.authorBaker, Jonathan J
dc.contributor.authorWardle, Judith
dc.date.accessioned2023-06-12T02:22:01Z
dc.date.available2023-06-12T02:22:01Z
dc.date.issued2022-02-22
dc.description.abstractOne hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importance of market research through a historical lens. A historical approach enables recognising and (re)framing both academic and practitioner contributions to market research through the years. Knowing the past allows better understanding and appreciation of the present, while simultaneously enabling envisioning of the future. In this introduction, we briefly review the origins and development of market research before introducing the three papers that comprise the special issue.
dc.identifier.doi10.1177/14707853221080735
dc.identifier.issn1470-7853
dc.identifier.issn2515-2173
dc.identifier.urihttps://hdl.handle.net/10292/16248
dc.languageEnglish
dc.publisherSAGE Publications
dc.relation.urihttps://journals.sagepub.com/doi/10.1177/14707853221080735
dc.rightsFree access. © The Author(s) 2022.
dc.rights.accessrightsOpenAccess
dc.subjectSocial Sciences
dc.subjectBusiness
dc.subjectBusiness & Economics
dc.subject3502 Banking, Finance and Investment
dc.subject35 Commerce, Management, Tourism and Services
dc.subject0806 Information Systems
dc.subject1505 Marketing
dc.subjectMarketing
dc.subject3506 Marketing
dc.titleMarket Research and Insight: Past, Present and Future
dc.typeOther Form of Assessable Output
pubs.elements-id450188
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