Entrepreneurial Ideation: Effects of Morphology and Complexity

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aut.relation.conference22nd International Conference on Engineering Designen_NZ
aut.researcherConnor, Andrew
dc.contributor.authorAntonio, Een_NZ
dc.contributor.authorSosa Medina, Ren_NZ
dc.contributor.authorConnor, AMen_NZ
dc.date.accessioned2019-10-31T03:35:22Z
dc.date.available2019-10-31T03:35:22Z
dc.date.copyright2019-07-26en_NZ
dc.date.issued2019-07-26en_NZ
dc.description.abstractStudies of product architecture identify a mirroring process between the product and the organisation. Parallel, empirical studies of effectual entrepreneurship show an accumulation of commitments between stakeholders while negotiating the features of the product in a similar fashion to product mirroring. This paper presents a study that looks at the effects of mirroring architectural complexity in early stages of entrepreneurship. The survey asked participants to interpret parametrically generated artefacts with the purpose of starting a new firm. Responses were analysed for complexity in the lexical semantic structure of ideas. Results show that the effects of artefact complexity are not as straightforward as hypothesised and provide evidence that suggests an important role of artefact morphology in entrepreneurial ideation. These findings support a model of product architecture mirroring that is filtered by design morphology.en_NZ
dc.identifier.citationIn Proceedings of the Design Society: International Conference on Engineering Design (Vol. 1, No. 1, pp. 2991-3000). Cambridge University Press.
dc.identifier.doi10.1017/dsi.2019.306en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/12953
dc.publisherCambridge University Press (CUP)
dc.relation.urihttps://www.cambridge.org/core/journals/proceedings-of-the-international-conference-on-engineering-design/article/entrepreneurial-ideation-effects-of-morphology-and-complexity/CC036A1AC5994699D9676D132AC8EB2Ben_NZ
dc.rightsThis is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectMirroring process; Product architecture; Morphology; Entrepreneurship; Complexity
dc.titleEntrepreneurial Ideation: Effects of Morphology and Complexityen_NZ
dc.typeConference Contribution
pubs.elements-id364889
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Design & Creative Technologies
pubs.organisational-data/AUT/Design & Creative Technologies/CoLab
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies/PBRF CoLab
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