Navigating Uncertainty Through the Integration of Ecosystems, Sustainability and Effectuation: Evidence From New Zealand’s Agritech SMEs
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Hikmet, Taghreed
Hurd, Fiona
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Taylor and Francis Group
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This study examines how New Zealand agritech SMEs navigate uncertainty and build international traction by aligning entrepreneurial ecosystems (EEs), sustainable business models (SBMs), and effectual decision-making. In small, resource-constrained economies, entrepreneurs face a practical coordination problem: they must mobilise ecosystem resources, strategically configure sustainability, and adapt to uncertainty, yet existing research treats these domains largely in isolation. Drawing on an exploratory multiple-case study of three innovation-driven agritech SMEs, we show that international traction emerges not from any single domain, but from their dynamic configuration. Ecosystem mobilisation enables access to resources and legitimacy; sustainability configuration supports differentiation and partner attraction; and effectual adaptation operates as the cross-cutting mechanism that aligns these elements. The study extends EE, SBM and effectuation scholarship by offering a processual account of sustainable entrepreneurial strategy in a small-economy context and provides integrated implications for SMEs, policymakers, and ecosystem builders.
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35 Commerce, Management, Tourism and Services, 3507 Strategy, Management and Organisational Behaviour, 8 Decent Work and Economic Growth, 1502 Banking, Finance and Investment, 1503 Business and Management, 1505 Marketing, 3506 Marketing
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Small Enterprise Research, ISSN: 1321-5906 (Print); 1175-0979 (Online), Taylor and Francis Group, 1-14. doi: 10.1080/13215906.2026.2692084
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© 2026 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Open Access.
© 2026 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. Open Access.
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Except where otherwise noted, this item's license is described as Creative Commons Attribution