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Borrowed Competence: Socially Extending the Mind to Extend Digital Practices

aut.relation.articlenumber14705931251394757
aut.relation.journalMarketing Theory
dc.contributor.authorStewart, Cordelia
dc.contributor.authorYap, Sheau-Fen Crystal
dc.contributor.authorKubacki, Krzysztof
dc.date.accessioned2025-11-09T21:39:13Z
dc.date.available2025-11-09T21:39:13Z
dc.date.issued2025-11-07
dc.description.abstractThis study extends current understanding of digital competence by exploring alternative skill sets harnessed by digitally disadvantaged groups that enable their practices to continue. By combining practice theory with the socially extended mind framework, we address the research question: What forms of offline competence support the integration of digital practices among a disadvantaged consumer group, and how do these competences influence the cohesion and continuity of their practices? Through an ethnography of a ‘Street Church’ community, we demonstrate how different forms of offline social interaction (i.e., sequential, synchronised, substitutive) and group culture function as valuable resources for guiding digital practices, without requiring practice carriers to embody digital skills. This study challenges conventional conceptualisations of competence, illustrating that competence no longer needs to be embodied but can be 'borrowed'. This shifts the focus away from 'what' defines competence to 'how' different forms can produce similar outcomes in practices.
dc.identifier.citationMarketing Theory, ISSN: 1470-5931 (Print); 1741-301X (Online), SAGE Publications. doi: 10.1177/14705931251394757
dc.identifier.doi10.1177/14705931251394757
dc.identifier.issn1470-5931
dc.identifier.issn1741-301X
dc.identifier.urihttp://hdl.handle.net/10292/20079
dc.languageen
dc.publisherSAGE Publications
dc.relation.urihttps://journals.sagepub.com/doi/10.1177/14705931251394757
dc.rights© The Author(s) 2025. Creative Commons License (CC BY-NC 4.0).This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
dc.rights.accessrightsOpenAccess
dc.subject15 Commerce, Management, Tourism and Services
dc.subject3506 Marketing
dc.subjectborrowed competence
dc.subjectdigital practices
dc.subjectsocially extended mind
dc.subjectdistributed cognition
dc.subjectpractice theory
dc.subjectdiversity equity and inclusion
dc.subjectdisadvantaged consumers
dc.titleBorrowed Competence: Socially Extending the Mind to Extend Digital Practices
dc.typeJournal Article
pubs.elements-id745915

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