Intangible relationship value: towards deeper understanding

Date
2006-12-04
Authors
Baxter, RA
Zhang, A
Supervisor
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Australian and New Zealand Marketing Academy (ANZMAC)
Abstract

This paper briefly reviews recent research into the value of buyer-seller relationships and then focuses specifically on the business to business context. It identifies the different approaches of the published research to the multiple perspectives of a relationship that can be adopted, such as: that of the buyer versus the seller; the identification of value drivers versus dimensions; tangible versus intangible aspects; and the differing extents to which human aspects of the relationship are considered. It then describes a replication which supports Baxter and Matear’s (2004) study of the dimensions of the intangible aspects of business to business buyer-seller relationships, synthesised from the intellectual capital literature.

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Source
Proceedings from the Australian and New Zealand Marketing Academy (ANZMAC'06), Brisbane, Australia
DOI
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