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dc.contributor.authorKent, MLen_NZ
dc.contributor.authorTheunissen, Pen_NZ
dc.date.accessioned2019-03-27T04:42:47Z
dc.date.available2019-03-27T04:42:47Z
dc.date.copyright2016en_NZ
dc.identifier.citationInternational Journal of Communication 10(2016), pp. 4040–4054.
dc.identifier.urihttp://hdl.handle.net/10292/12385
dc.description.abstractThe field of public relations has embraced dialogic theory as a valuable theoretical framework for almost two decades. More recently, scholars have used dialogue as a framework to study the mediated communication via the Internet and social media. However, many studies of mediated dialogue, have concluded that the communicator/organization failed, or that a social media tool such as Twitter had failed to deliver on its “potential” for dialogue. In this essay we argue that what has passed as dialogic scholarship has largely been dialogue in name only, lacking in almost every facet of dialogic communication, and at the best having “dialogic potential.” We conduct an elegy or critique of dialogic theory providing suggestions for moving forward.en_NZ
dc.languageEnglishen_NZ
dc.publisherUSC Annenberg Press
dc.relation.urihttps://ijoc.org/index.php/ijoc/article/view/4571en_NZ
dc.rightsCopyright © 2016 (Michael L. Kent & Petra Theunissen). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd).
dc.subjectDialogueen_NZ
dc.subjectElegyen_NZ
dc.subjectTheoryen_NZ
dc.subjectPublic relationsen_NZ
dc.subjectMetaphoren_NZ
dc.titleDiscussion, Dialogue, Discourse| Elegy for Mediated Dialogue: Shiva the Destroyer and Reclaiming Our First Principlesen_NZ
dc.typeJournal Article
dc.rights.accessrightsOpenAccessen_NZ
aut.relation.endpage4054
aut.relation.pages14
aut.relation.startpage4040
aut.relation.volume10en_NZ
pubs.elements-id190367
aut.relation.journalInternational Journal of Communicationen_NZ


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