Faculty of Business, Economics and Law (Te Ara Pakihi, Te Ōhanga Me Te Ture)

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The Faculty of Business, Economics and Law - Te Ara Pakihi, Te Ōhanga Me Te Ture is committed to conducting research that matters. Research that matters is both research of high academic quality and impact, and research of relevance and value for business, the professions, government and society. The Faculty of Business, Economics and Law, comprises The Business School - Te Kura Kaipakihi and The Law School - Te Kura Ture.

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Browsing Faculty of Business, Economics and Law (Te Ara Pakihi, Te Ōhanga Me Te Ture) by Subject "1399 Other Education"

Now showing 1 - 3 of 3
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    Drivers of Ethical Consumption: Insights from a Developing Country
    (SAGE Publications, 2023-04-10) Hasan, Sabeehuddin; Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra
    WEIRD countries (Western, Educated, Industrialised, Rich, Democratic) consume well above the earth's capacity to produce. Non-WEIRD countries look on, with justifiable envy and want to increase their standard of living. Not only do we need to reduce consumption in WEIRD countries, we need also to understand the non-WEIRD citizens’ motivations to avoid/reduce future issues caused by over-consumption. This paper covers the breadth of phenomena of ethical consumption habits and their drivers in Pakistan. In-depth unstructured interviews were conducted with Pakistani respondents and analysed using laddering technique to uncover drivers of ethical consumption. Consumption choices in Pakistan are driven primarily by religiosity and frugality. While concern for health and environmental conservation is shared with WEIRD countries, underlying values (conformity and tradition) differ. These results emphasize the need to understand the drivers in developing societies and adjusting our marketing programs to improve societal wellbeing and environmental protection.
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    Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities
    (SAGE Publications, 2023-03-03) Padela, Shoaib M Farooq; Wooliscroft, Ben; Ganglmair-Wooliscroft, Alexandra
    This paper presents Systematic Theory Mapping (STM), a comprehensive and systematic method, as the first step toward defining and dealing with complex and wicked problems. Social systems exhibit a messy, multifaceted, and multi-level composite of problems characterized by causal complexities and non-linear interactions of numerous contributing variables. Exploring such a wicked composite of problems for causal explanations and theory building through reductionist empiricism is unrealistic, expensive, and futile. Systems thinking is required to understand the configurations driving wicked problems and navigate their causal complexities. We construed brand externalities as a wicked problem and provided an illustrative example for STM. A systematic narrative review is used to amalgamate diverse stakeholder perspectives and capture the structures and processes that generate brand externalities. System dynamics, employing a causal loop diagram, is used to organize the findings and develop a causal theory of brand externalities. The proposed method can help scholars, managers, and policymakers better define complex managerial and social problems and identify the likely consequences of their actions.
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    WEIRD Is Not Enough: Sustainability Insights from Non-WEIRD Countries
    (SAGE Publications, 2023-04-11) Wooliscroft, Ben; Ko, Eunju
    Henrich, Heine, and Norezayan (2010) published ‘The weirdest people in the world?’ in Behavoral and Brain Sciences (as of March, 2023 it has been cited 11 800 plus times in scholar.google). The paper introduced the concept of Western, Educated, Industrialised, Rich and Developed (WEIRD) countries/cultures and research subjects. It makes a cogent case for research based on those samples being unrepresentative of, and not useful to inform policy/behavior change/etc. of non-WEIRD countries. With this paper Henrich, Heine, and Norezayan (2010) have asked psychology and all social sciences to reflect on whether our findings represent the world, or just one small part of it. Macromarketing's assumptions and beliefs about fundamental human behavior have been shaped by psychology.
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