School of Sport and Recreation
Permanent link for this collection
The School of Sport and Recreation has groups of academic researchers who conduct research in sport and activity-related areas. Research areas are:
- Co-operative education
- Outdoor education
Browse
Browsing School of Sport and Recreation by Author "Addesa, F"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- ItemThe Role of Culture in Sports Sponsorship: An Update(Iranian Association of Phisical Education and Sport Science, 2018-12-01) Keshkar, S; Lawrence, I; Dodds, M; Morris, E; Mahoney, T; Addesa, F; Hedlund, D; Dickson, G; Ghasemi, H; Faruq, A; Naylor, M; Santomier, JNowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article.
- ItemThe Role of Culture in Sports Sponsorship: An Update(CMV Verlag, 2019) Keshkar, S; Lawrence, I; Dodds, M; Morris, E; Mahoney, T; Heisey, K; Addesa, F; Hedlund, DP; Dickson, G; Ghasemi, H; Faruq, A; Naylor, M; Santomier, JNowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it's a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article.