Masters Dissertations
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The Masters Dissertations collection contains digital copies of AUT University masters dissertations deposited with the Library since 2007 and made available open access. From 2007 onwards, all dissertations for masters degrees awarded are required to be deposited in Tuwhera Open Theses & Dissertations unless subject to an embargo.
Dissertations submitted prior to 2007 are usually recorded in the AUT Library catalogue where the full text, if available, may be accessed with an AUT password. Other people should request an Interlibrary Loan through their library.
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Browsing Masters Dissertations by Supervisor "Bai, Blake"
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- ItemA Systematic Literature Review of Social Media Influencer Marketing in the Hospitality Context(Auckland University of Technology, 2023) Sun, WeilinThis systematic literature review offers a comprehensive exploration of social media influencer marketing in the context of the hospitality industry. The primary objective of this research was to systematically gather and analyse existing studies, aiming to provide a holistic understanding of the current state of knowledge within this domain. Furthermore, it sought to identify gaps in the existing literature, emphasize pivotal research findings and insights, and provide recommendations for future research and practical applications. The study uncovers the dynamic growth of research in the realm of social media influencer marketing, particularly within the hospitality sector. This rapid expansion mirrors the increasing significance of social media influencers in contemporary marketing strategies and the ongoing digital transformation of the hospitality industry. With the proliferation of social media platforms like Facebook, Instagram, and Twitter, along with their widespread adoption by both consumers and businesses, the examination of social media influencers has not only become relevant but also paramount for comprehending modern marketing dynamics. This systematic literature review provides a solid foundation for future research and practical applications in the hospitality industry, shedding light on the transformative power of social media influencer marketing and the potential it holds for businesses in this sector.
- ItemImpact of Advanced Technology in Indian Restaurant Industry(Auckland University of Technology, 2023) Mehta, PrasadThis research examines the profound effect of emerging advanced technologies in the Indian restaurant industry. However, contrary to the conventional research focus on customers or employees, this study delves into the benefits and challenges of using advanced technologies in the Indian restaurant industry from restaurant owners’ perspectives. It addresses a notable gap in existing research. The primary objective of this study is to gain insights into the impact of integrating and implementing advanced technologies in restaurants, the overall experience of employees and customer satisfaction, and its implications for restaurant owners. The research gathered empirical data from 104 restaurant owners in Mumbai, India, to understand the advantages and obstacles associated with adopting emerging technologies such as automated ordering systems, digital payment solutions, and inventory management software in their business activities. The findings indicate that utilising these novel technologies has enhanced restaurant operational efficiency, elevating the overall dining experience for customers. Consequently, this has bolstered the competitiveness of these establishments. The research also highlights the challenges associated with these technological changes. Several factors need to be considered when implementing new technologies, such as the associated costs, the necessity for staff training, and the importance of maintaining a personalised approach in an era characterised by growing automation. Notwithstanding these challenges, the study demonstrates that technological advancements have engendered new opportunities. The research emphasises the significance of extensively understanding the benefits of integrating advanced technology. These factors relate to owners’ perspectives and concerns about implementing advanced technologies in the restaurant industry. This study offers helpful perspectives on how restaurant owners can leverage advanced technology to take advantage of its positive aspects while effectively addressing the challenges present in the industry.
- ItemThe Impact of Tourist Experience Attributes on Tourist Satisfaction and Behavioural Intention in Tonga: A Comparison Between First-Time and Repeat Visitors(Auckland University of Technology, 2024) Havea, Viola Latai FinauThis study investigates the attributes of tourist experiences in Tonga and their influence on visitor satisfaction and behavioural intentions, with a particular focus on differences between first-time and repeat visitors. Using data from the 2023 Tonga International Visitor Survey, exploratory factor analysis identified four key dimensions of the Tongan tourism experience attributes: infrastructure and facility, activity-based experience, service quality, and local product experience. Multiple regression analyses were conducted to examine the impact of these experience attributes on both overall satisfaction and behavioural intentions and the moderating role of first-time versus repeat visitors. Results indicate that tourism experience attributes such as service quality, and activities-based experience significantly influence visitor overall satisfaction and behavioural intentions. The study reveals distinct patterns in how first-time and repeat visitors perceive and value different aspects of their tourist experience in Tonga. First-time visitors were more strongly influenced by service quality and activity-based experience in their evaluation of overall satisfaction compared to repeat visitors. Service quality also appeared to be a stronger predictor for first-time visitors than repeat visitors in behavioural intention. The results revealed a significant difference in local product experience on both satisfaction and behavioural intention between the first-time and repeat visitor. The study contributes to the limited research on tourism in Tonga and provides insights into cultivating visitor loyalty in Pacific tourism destinations. By comparing first-time and repeat visitors to Tonga, it offers an understanding of how previous visit experience influences satisfaction and behavioural intention. These findings have practical implications for Tonga’s tourism industry stakeholders, offering guidance on how they can enhance visitors’ experiences and encourage repeat visitation in the post-COVID recovery period.