This research examines the profound effect of emerging advanced technologies in the Indian restaurant industry. However, contrary to the conventional research focus on customers or employees, this study delves into the benefits and challenges of using advanced technologies in the Indian restaurant industry from restaurant owners’ perspectives. It addresses a notable gap in existing research.

The primary objective of this study is to gain insights into the impact of integrating and implementing advanced technologies in restaurants, the overall experience of employees and customer satisfaction, and its implications for restaurant owners. The research gathered empirical data from 104 restaurant owners in Mumbai, India, to understand the advantages and obstacles associated with adopting emerging technologies such as automated ordering systems, digital payment solutions, and inventory management software in their business activities.

The findings indicate that utilising these novel technologies has enhanced restaurant operational efficiency, elevating the overall dining experience for customers. Consequently, this has bolstered the competitiveness of these establishments. The research also highlights the challenges associated with these technological changes. Several factors need to be considered when implementing new technologies, such as the associated costs, the necessity for staff training, and the importance of maintaining a personalised approach in an era characterised by growing automation. Notwithstanding these challenges, the study demonstrates that technological advancements have engendered new opportunities.

The research emphasises the significance of extensively understanding the benefits of integrating advanced technology. These factors relate to owners’ perspectives and concerns about implementing advanced technologies in the restaurant industry. This study offers helpful perspectives on how restaurant owners can leverage advanced technology to take advantage of its positive aspects while effectively addressing the challenges present in the industry.