Analogue Processes for Digitally Native Design Students

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aut.relation.endpage430
aut.relation.issue2en_NZ
aut.relation.journalDAT Journalen_NZ
aut.relation.pages13
aut.relation.startpage418
aut.relation.volume6en_NZ
aut.researcherHajian, George
dc.contributor.authorHajian, Gen_NZ
dc.date.accessioned2021-07-02T03:56:58Z
dc.date.available2021-07-02T03:56:58Z
dc.date.copyright2021-05-28en_NZ
dc.date.issued2021-05-28en_NZ
dc.description.abstractAlthough fresh intakes of communication design students have grown up with constant digital connectivity and social media, they grapple to comprehend the relationship between communication, legibility, and usability of an analogue, printed publication. New intakes of communication design undergraduates, lack aesthetic sensitivity and formal appreciation of printed type. They are at ease when exploring work digitally, or manipulating forms or text on the computer, but when it comes to design for print, and transcribing text onto non-scalable media e.g., paper, they struggle with basic notions of typography, like weight, size, legibility, and hierarchy of information. Consequently, two analogue, tactile studio activities were developed to complement teaching and learning, and assist students to increase their formal and aesthetic perception of type, typography, and communication design. This qualitative research takes a closer look at the two workshops, and considers its impact on the work produced by students.
dc.identifier.citationDAT Journal, 6(2), 418-430. https://doi.org/10.29147/dat.v6i2.413
dc.identifier.doi10.29147/dat.v6i2.413en_NZ
dc.identifier.issn2526-1789en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/14329
dc.publisherPPGDesign - Master and PhD, Anhembi Morumbi University
dc.relation.urihttps://datjournal.anhembi.br/dat/article/view/413en_NZ
dc.rightsDAT Journal offers immediate free access to its content, following the principles of the Budapest Open Access Initiative, understanding that making the scientific knowledge available to the public free of charge leads to greater worldwide democratization of knowledge.
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectDesign education; Analogue type; Legibility; Non-scalable text; Tactile activity
dc.titleAnalogue Processes for Digitally Native Design Studentsen_NZ
dc.typeJournal Article
pubs.elements-id432768
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Faculty of Design & Creative Technologies
pubs.organisational-data/AUT/Faculty of Design & Creative Technologies/School of Art & Design
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