Internet strategies for established retailers: five case studies from New Zealand
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Doolin, B.
McQueen, B.
Watton, M.
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Working Paper
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AUT Faculty of Business
Abstract
This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on five case studies of New Zealand retailing companies.Description
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2003 © - Copyright of the Author(s)