The Sampled Self: Investigating the Complexities of Identity Formation Through Cultural Sampling

Abstract

This project explores how communication design can be used as a method to illustrate the concept of personal identity formation through cultural sampling. It asks: 'How can design facilitate the exploration and representation of the "Sampled Self"—an identity shaped by globalisation and personal experiences—in the context of Postmodernity?' The artefact, CD Packaging is a visual narrative representing the diverse layers of self, while the embedded design pieces within address the sampling of ideas. The methodology involved reflective journalling, historical research and prototyping which formed the foundation for a visual narrative illustrating my own personal identity through a multi-disciplinary approach in motion, art, photography, dance and design. This project highlights how design can reflect the complexities of identity formation, illustrating the significance of cultural sampling as a method for self-discovery in the Postmodern era; furthermore highlighting the transformative potential found in the interstitial spaces between ideas.