From the ground up: redesigning Auckland public transport user experience
| aut.embargo | No | en_NZ |
| aut.thirdpc.contains | No | en_NZ |
| aut.thirdpc.permission | No | en_NZ |
| aut.thirdpc.removed | No | en_NZ |
| dc.contributor.advisor | Reay, Stephen | |
| dc.contributor.advisor | Inder, Shane | |
| dc.contributor.author | Hayes, Nick | |
| dc.date.accessioned | 2014-07-22T03:09:52Z | |
| dc.date.available | 2014-07-22T03:09:52Z | |
| dc.date.copyright | 2013 | |
| dc.date.created | 2014 | |
| dc.date.issued | 2013 | |
| dc.date.updated | 2014-07-21T22:42:42Z | |
| dc.description.abstract | Auckland has a vision to become the world’s most liveable city by 2040. The path towards a more liveable future requires that Auckland address its highly ineffective and unsustainable public transport network. Over the coming years, Auckland Transport plans to roll out a newly designed, high frequency network that reconsiders our current public transport network from the “ground up”. To achieve and maintain high frequency, a fundamental shift from direct service to connective service is required. The initial hypothesis developed was that the new network - a collaborative initiative between transport planners, council agencies, urban designers, engineers and government officials - had been designed from a “top-down”, system/network level, without first deeply understanding the experiences of its users. This practice-based research project applies an inverse, ‘bottom-up’ approach to explore the role of a human-centred design methodology in addressing the physical and emotional complexities a connective network poses to service users. The project explores various design opportunities/interventions aiming to improve the user experience of public transport, focusing largely on the development of a graphic/interactive system that articulately communicates service information to public transport users. The practice applies human-centred, service design frameworks to develop a deep level of empathy for public transport users, whilst considering key stakeholders of the wider service and network. | en_NZ |
| dc.identifier.uri | http://hdl.handle.net/10292/7479 | |
| dc.language.iso | en | en_NZ |
| dc.publisher | Auckland University of Technology | |
| dc.rights.accessrights | OpenAccess | |
| dc.subject | Design | en_NZ |
| dc.subject | Public transport | en_NZ |
| dc.subject | User experience | en_NZ |
| dc.subject | Interface design | en_NZ |
| dc.title | From the ground up: redesigning Auckland public transport user experience | en_NZ |
| dc.type | Thesis | |
| thesis.degree.discipline | ||
| thesis.degree.grantor | Auckland University of Technology | |
| thesis.degree.level | Masters Theses | |
| thesis.degree.name | Master of Art and Design | en_NZ |