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From the Ground Up: Redesigning Auckland Public Transport User Experience

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Whole thesis(66.85 MB)

Date

2013

Authors

Supervisor

Reay, Stephen
Inder, Shane

Item type

Thesis

Degree name

Master of Art and Design

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

Auckland has a vision to become the world’s most liveable city by 2040. The path towards a more liveable future requires that Auckland address its highly ineffective and unsustainable public transport network. Over the coming years, Auckland Transport plans to roll out a newly designed, high frequency network that reconsiders our current public transport network from the “ground up”. To achieve and maintain high frequency, a fundamental shift from direct service to connective service is required. The initial hypothesis developed was that the new network - a collaborative initiative between transport planners, council agencies, urban designers, engineers and government officials - had been designed from a “top-down”, system/network level, without first deeply understanding the experiences of its users. This practice-based research project applies an inverse, ‘bottom-up’ approach to explore the role of a human-centred design methodology in addressing the physical and emotional complexities a connective network poses to service users. The project explores various design opportunities/interventions aiming to improve the user experience of public transport, focusing largely on the development of a graphic/interactive system that articulately communicates service information to public transport users. The practice applies human-centred, service design frameworks to develop a deep level of empathy for public transport users, whilst considering key stakeholders of the wider service and network.

Description

Keywords

Design, Public transport, User experience, Interface design

Source

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Permanent link

https://hdl.handle.net/10292/7479

Collections

Masters Theses