On two desiderata for creativity support tools
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Date
Authors
Yeap, WK
Opas, T
Mahyar, N
Supervisor
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Informatics Engineering, University of Coimbra
Abstract
This paper discusses two important desiderata for developing creativity support tools, namely ideation and empowerment. We then use them to guide us in designing a new individual creativity support tool codenamed Creative-Pad. Creative-Pad is designed to assist individual advertising creative to develop creative ideas for advertisements. For ideation, Creative-Pad searches and filters information automatically from the internet to present to the user with related words and exemplar sentences. For empowerment, Creative- Pad is designed in such a way that the user is neither distracted nor burdened to do any other tasks unrelated to conjuring up a creative idea for a new advertisement. Creative-Pad is fully implemented and some preliminary results of its use by advertising creatives are reported.Description
Keywords
Computational, Creativity, ICCC2010
Source
1st International Conference on Computational Creativity, Lisbon, Portugal, 2010-01-07 to 2010-01-09, pages 180 - 189
DOI
Publisher's version
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NOTICE: this is the author’s version of a work that was accepted for publication. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in (see Citation). The original publication is available at (see Publisher's Version).