Value and Sustainability of Emerging Social Commerce Professions: An Exploratory Study

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aut.relation.articlenumber178en_NZ
aut.relation.issue4en_NZ
aut.relation.journalInformationen_NZ
aut.relation.pages28
aut.relation.volume13en_NZ
aut.researcherPetrova, Krassimira
dc.contributor.authorPetrova, Ken_NZ
dc.contributor.authorDatta, Sen_NZ
dc.date.accessioned2022-04-04T00:04:35Z
dc.date.available2022-04-04T00:04:35Z
dc.date.copyright2022-03-31en_NZ
dc.date.issued2022-03-31en_NZ
dc.description.abstractRecent advances in social commerce and mobile technology have led to the emergence of new professions such as vlogging, blogging and virtual pop-up store owning. Starting initially as hobbies, the services provided by these ‘new professionals’ have become ubiquitous and are being used by customers from many different countries and backgrounds. This paper reports on a study that first explored the views and opinions of new professionals from several fields (using a qualitative approach), and then the views of their potential customers (a quantitative study informed by UTAUT2—the extended Unified Theory of Acceptance and Use of Technology). The results indicated that new professionals both create and co-create value with their customers, peers, and some existing, traditionally established professions. The results also indicated that the intended audience/customers of the new professional businesses had a positive perception of their long-term commercial sustainability. Customers’ intention to use the new professional services in the future were predicted mostly by the behavioral characteristics of hedonic motivation and habit. The research contributes by empirically investigating the value creation and co-creation processes in a context that is yet to attract academic interest. It proposes a value creation and co-creation framework that draws on the interactions of the main players.en_NZ
dc.identifier.citationInformation, 13(4), 178. https://doi.org/10.3390/info13040178
dc.identifier.doi10.3390/info13040178en_NZ
dc.identifier.issn2078-2489en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/15036
dc.languageEnglishen_NZ
dc.publisherMDPIen_NZ
dc.relation.urihttps://www.mdpi.com/2078-2489/13/4/178/htmen_NZ
dc.rights© 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/license s/by/4.0/).
dc.rights.accessrightsOpenAccessen_NZ
dc.subjectBlogging; Vlogging; Pop-up store; sCommerce; mCommerce; Social media; UTAUT2; Content analysis; Customer survey; Value co-creationen_NZ
dc.titleValue and Sustainability of Emerging Social Commerce Professions: An Exploratory Studyen_NZ
dc.typeJournal Article
pubs.elements-id452702
pubs.organisational-data/AUT
pubs.organisational-data/AUT/Faculty of Design & Creative Technologies
pubs.organisational-data/AUT/PBRF
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies
pubs.organisational-data/AUT/PBRF/PBRF Design and Creative Technologies/PBRF ECMS
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