The Impact of Key Attributes in Nightclub Experience of Generation Z Customers: The Moderating Role of Gender

Simple item page
aut.embargoNoen_NZ
aut.filerelease.date2023-12-01
aut.thirdpc.containsNoen_NZ
dc.contributor.advisorKim, Peter.B
dc.contributor.advisorWang, Pola
dc.contributor.authorTian, Qiuyu
dc.date.accessioned2020-11-30T22:20:38Z
dc.date.available2020-11-30T22:20:38Z
dc.date.copyright2020
dc.date.issued2020
dc.date.updated2020-11-30T02:05:35Z
dc.description.abstractThis study examines generation Z customers’ nightclub experience and their impact on their satisfaction and loyalty, and further investigates the moderating role of gender difference in the relationships between nightclub experience, satisfaction, and loyalty. The nightclub viewed as a type of liminoid space has unique features. These features attract segmental customers from generation Z to visit the nightclub. Although customer experience becomes a significant concept in understanding customer behaviour, few efforts have been made in the literature to understand the customer nightclub experience. This study adopted a positivist paradigm and quantitative research method. An online survey was completed by 214 participants in Auckland, New Zealand. In order to address the research questions, the study conducted a series of quantitative analyses including hierarchical multiple regression to test the hypotheses. The results showed that the customer nightclub experience had a significant positive impact on its outcomes (customer satisfaction and loyalty). Specifically, club ambience experience had a stronger impact than social interaction experience on the outcomes of nightclub experience, and customer satisfaction had a positive impact on customer loyalty. Gender moderated the impacts of social interaction experience on satisfaction and customer loyalty respectively. Furthermore, gender had a moderating role in the impact of customer satisfaction on customer loyalty. Findings of this study contribute to the understanding of the customer nightclub experience in the academic and practical fields. Theoretically, this study established a nightclub experience model to add to the academic literature. The findings might inspire nightclub practitioners to evaluate the importance of experience attributes in creating a favourable customer experience and developing customer satisfaction and loyalty.en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/13835
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.subjectNightclub experience attributesen_NZ
dc.subjectSatisfactionen_NZ
dc.subjectCustomer loyaltyen_NZ
dc.subjectGender differenceen_NZ
dc.titleThe Impact of Key Attributes in Nightclub Experience of Generation Z Customers: The Moderating Role of Genderen_NZ
dc.typeDissertationen_NZ
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Dissertations
thesis.degree.nameMaster of International Hospitality Managementen_NZ
Files
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
895 B
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Masters Dissertations