Long Distance Calling? Spatial Preference Patterns in Enterprise Microblogging in the Retail Industry

Date
2014
Authors
Lekse, Dominik
Recker, Jan
Supervisor
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
ACIS
Abstract

We examine enterprise social network usage data obtained from a community of store managers in a leading Australian retail organization, over a period of fifteen months. Our interest in examining this data is in spatial preferences by the network users, that is, to ascertain who is communicating with whom and where. We offer several contrasting theoretical perspectives for spatial preference patterns and examine these against data collected from over 12,000 messages exchanged between 530 managers in 897 stores. Our findings show that interactions can generally be characterized by individual preferences for local communication but also that two different user communities exist – locals and globals. We develop empirical profiles for these social network user communities and outline implications for theories on spatial influences on communication behaviours on enterprise social networks.

Description
Keywords
Source
Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand
DOI
Publisher's version
Rights statement