The effects of business environments on corporate strategies and performance of construction organisations

Oyewobi, LO
Windapo, AO
Cattell, KS
Rotimi, J.O.B.
Item type
Conference Contribution
Degree name
Journal Title
Journal ISSN
Volume Title
Association of Researchers in Construction Management (ARCOM)

The study examines the moderating effects of business environment in the relationship between strategies used by construction organisations and examines how these can be used in attaining competitive advantage, and improved corporate performance. The grounds for the examination stems from arguments by researchers that efficient and effective business strategy is an essential tool employed by organisations to direct their business endeavours to the ever changing business environment and record continuous improved performance. The study involves a meta-study of extant literature on construction business environments and business strategies in-use. From this approach, a conceptual framework is proposed for relating business environment and corporate strategies used by construction organisations to their corporate performance that could serve as the basis for further studies in construction organisation strategic planning. Preliminary results of a pilot survey to examine the moderating effects of environmental dimensions on strategies and organisational performance are provided in support of the concept developed. The results reveal that organisations adopt differentiation strategies to ensure survival in a complex business environment. It thus concluded that dimensions of business environment have moderating effects on organisational strategies and performance.

Business strategy , Competitiveness , Corporate planning , Organisation
In Procs 29th Annual ARCOM Conference, 2-4 September 2013, Reading, UK, Association of Researchers in Construction Management, 691-701.
Rights statement
All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means whether or not transient or incidentally to some other use of this publication) without the permission of the copyright holder except in accordance with the provisions of the Copyright Designs and Patents Act 1988. Authors of papers in these proceedings are authorised to use their own material freely.