• Seven Important Attributes That Deliver the Luxury Experience in Auckland’s Five-star Hotels 

  Mascarinas, Sarah (Auckland University of Technology, 2020)

  This study set out to answer the question, “what attributes of luxury hotels in Auckland do guests consider important when giving a five-star online rating on TripAdvisor?” The findings revealed seven important factors: ...

• Increasing Consumption of Fresh Fruit and Vegetables: Talanoa Epistemology to Explore Fijian Migrant Youth Ideas 

  Faesen Kloet, Gloria (Auckland University of Technology, 2020)

  Statement of the problem: Non-communicable diseases (NCDs) today can be explained mainly with reference to globalisation and a food system based on a commercial capitalist model rather than a health and wellbeing model, ...

• An Investigation into the Privacy and Security Risks of Smart Toys in New Zealand 

  Girvan, Nicole (Auckland University of Technology, 2020)

  Smart toys are a growing portion of the children’s toy market. They offer a unique and personalised play experience via the use of onboard sensors, internet connectivity, and innovative technology. International research ...

• The Effect of High School Accounting Study on Self-efficacy: An Empirical Study on Students Enrolled in an Introductory Tertiary Accounting Course 

  Choo, Nicolas (Auckland University of Technology, 2020)

  Self-efficacy is defined as the convictions of individuals that they can accomplish a particular task (Bandura, 1977a). Prior research has found that self-efficacy can help students perform better academically (Beatson, ...

• The Library Of Babble 

  Schanzel, Demi (Auckland University of Technology, 2020)

  The Library Of Babble is a microcosmic social network, a practice-based endeavour designed through the use of the Self-determination theory, the Needs-Affordances-Features theory and the Values at Play methodology to imbue ...

• When Are Negative Online Reviews More Helpful Than Positive Reviews? A Multi-method Investigation Into Millions of Online Hotel Reviews 

  Lee, Sanghyub John (Auckland University of Technology, 2020)

  The role and volume of electronic word-of-mouth (e-WOM) online reviews worldwide are increasing rapidly so consumers, particularly in the tourism industry, may suffer from information overload. This, in turn, may impact ...

• A Remembering of Culture and Community: An Exploration of the Ambiguity and Significance of Everyday Affordable Sustainable Clothing 

  Johnson, Leica (Auckland University of Technology, 2020)

  Individuals ‘experiencing poverty often find it difficult to partake in contemporary consumption behaviours,’ consequently budget consumers are often left out of the sustainable fashion conversation. The design and making ...

• The Comparison Between the Tools for Named Entity Recognition 

  Zhang, Wenjie (Auckland University of Technology, 2020)

  NLP (Natural language processing) is currently been wildly using in our modern daily life, such as spam email detecting, prediction of potential criminals by analysing the provided information, sentiment analysing and many ...

• The Self-perceptions of NNESTs in Saudi Arabian Public Schools Regarding Their Teaching Abilities and Their Views About English Language-in-education Policy 

  Alharbi, Habib Khalaf G (Auckland University of Technology, 2020)

  There is growing literature on non-native English speaking teachers (NNESTs) which challenges the dichotomy between NNESTs and native English speaking teachers (NESTs). In a global context, where non-standard varieties of ...

• Evaluation of Telephone Cardio-pulmonary Resuscitation Instructions in Ambulance Clinical Communication Centres: A New Zealand Perspective 

  Wilkinson, Norman (Auckland University of Technology, 2020)

  Telephone-cardiopulmonary resuscitation (CPR), in which an Emergency Call Handler provides CPR instructions to a caller, has been shown to double the rate of bystander-CPR engagement. The life-saving benefit of the provision ...

• Fast Fashion: The Impact of Impulse Purchasing on Shoppers’ Post-purchase Emotion (Regret), Re-patronage Intention, and Switching Intention 

  Sembawa, Aalaa (Auckland University of Technology, 2020)

  Background: Impulse buying is a behaviour that is of interest to many marketers. Many retailers in the fast-fashion industry thrive on impulse buying to maximize sales. Consequently, various strategies have been developed ...

• The Perception of In-vitro Meat (IVM) by New Zealand Consumers 

  Malavalli, Maya Murthy (Auckland University of Technology, 2020)

  Purpose- The purpose of the study was to investigate the perception of in-vitro meat (IVM) among New Zealand consumers and to understand their purchase and consumption behaviour using a customized conceptual framework ...

• The Outcomes of Outdoor Education for Children at Sir Peter Blake MERC: A Grounded Theory Study 

  Collins, Camelia (Auckland University of Technology, 2020)

  In New Zealand, outdoor education represents a compulsory part of the school curriculum. It is therefore experienced by most New Zealand children at one time or another during their schooling. Outdoor centres are a common ...

• Fruit Freshness Grading Using Deep Learning 

  Fu, Yuhang (Auckland University of Technology, 2020)

  This thesis presents a comprehensive analysis of a variety of fruit images for freshness grading using deep learning. A number of algorithms have been reviewed in this project, including YOLO for detecting region of interest ...

• Narratives of Persuasion: Exploring Rhetorical Elements of McDonald’s New Zealand Advertising 

  Ruff, Victoria Marie (Auckland University of Technology, 2020)

  The purpose of this research was to critically analyse how McDonald’s advertisements have targeted New Zealanders over the years. My interest in this subject stemmed from a growing awareness on the prevalence of United ...

• The Things Left Unsaid 

  Lamuel-Daniel, Lia Jasmine (Auckland University of Technology, 2020)

  The exegesis discusses how the thesis, Some Things are Better Left Unsaid, journeyed from the initial concept to the completed manuscript. It will consider multiple texts and films that inspired and informed the creation ...

• Leveraging Association Rule Mining in Travelers’ Hotel Selection Preferences 

  Zhu, Xuan (Auckland University of Technology, 2020)

  In seeking to explore and understand the hotel preferences of travelers, this study applies the association rule mining (ARM) method to the database of a hotel property management system (PMS). In particular, this study ...

• Deep Transfer Learning for Intelligent Autonomous Vehicles 

  Singh, Simran Deep (Auckland University of Technology, 2020)

  Autonomous driving has become a very interesting research problem for the deep learning domain. While Intelligent Autonomous Vehicles (IAVs) have developed significantly over the last 10 years, there are still unresolved ...

• Photogrammetry Based Analysis for the Risks Associated With Landfilling in Developing Countries: Case Study, Chunga Landfill, Lusaka, Zambia 

  Muleya, Milimo (Auckland University of Technology, 2020)

  Solid waste is recognized globally as being a present and growing threat to a sustainable environment. Urban (and rural) growth correlates strongly with increasing waste production in all cities, presenting a particularly ...

• The Differentiation Between Public Relations and Advertising Within an In-house Communications Campaign 

  Gailer, Isabel Maria (Auckland University of Technology, 2020)

  In recent years, the roles and responsibilities of public relations and advertising have begun to overlap. Despite recent research promoting the benefits of the integration of these two disciplines, it is increasingly ...

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