Masters Dissertations
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The Masters Dissertations collection contains digital copies of AUT University masters dissertations deposited with the Library since 2007 and made available open access. From 2007 onwards, all dissertations for masters degrees awarded are required to be deposited in Tuwhera Open Theses & Dissertations unless subject to an embargo.
Dissertations submitted prior to 2007 are usually recorded in the AUT Library catalogue where the full text, if available, may be accessed with an AUT password. Other people should request an Interlibrary Loan through their library.
Dissertations are protected by the Copyright Act 1994 (New Zealand). The dissertation may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use:
- Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person.
- Authors control the copyright of their dissertation. You will recognise the author’s right to be identified as the author of the dissertation, and due acknowledgement will be made to the author where appropriate.
- You will obtain the author’s permission before publishing any material from the dissertation.
Recently Added
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Exploring Chinese Visitor Perspectives of Māori Indigenous Tourism
(Auckland University of Technology, 2020)Māori tourism is a key sector in differentiating New Zealand in the global tourism industry. Māori tourism provides for unique experiences for visitors showcasing culture as well as being a key industry for Māori economic ... -
What Is the Role of Culture and Family Influence on Career Decisions of Asian Tertiary Students?
(Auckland University of Technology, 2020)Career decision-making is influenced by many factors. Culture and family influences are the main subjects of this research. Career decisions are made at different stages of an individual’s life. The focus of this research ... -
The Impact of Key Attributes in Nightclub Experience of Generation Z Customers: The Moderating Role of Gender
(Auckland University of Technology, 2020)This study examines generation Z customers’ nightclub experience and their impact on their satisfaction and loyalty, and further investigates the moderating role of gender difference in the relationships between nightclub ... -
Psychosocial Recovery From Disasters: A Māori Perspective
(Auckland University of Technology, 2020)Psychosocial wellbeing considers the interaction between psychological and social factors which contributes to overall wellbeing for individuals, families and communities. Impacts of disasters vary and pose a serious risk ... -
A Bite of YouDunZi: A Netnography Analysis of Shanghai Street Food
(Auckland University of Technology, 2020)Street food is a symbol of local culture but it is often neglected by gastronomy studies. This research examines the street food culture in Shanghai, to analyse why YouDunZi (a deep-fried turnip cake), a local street food, ... -
Innovation in Sporting Events Design: A Critical and Theoretical Examination
(Auckland University of Technology, 2020)Events are frequent and significant phenomena in contemporary society and academics have worked for some decades to try to better understand them. So far, event studies have investigated a variety of areas, of which event ... -
An Employee’s Living Wage and Their Quality of Work Life: Discussing the Importance of Work-life Balance in China
(Auckland University of Technology, 2020)The purpose of this research is to provide a literature review ofl iving wage and the links to work-life balance, ,vith a specific focus and application towards China.Theliterature focuses on the perspectives of both ... -
The Impacts of the Closure of Stuff On the Surviving Titles and Advertisers
(Auckland University of Technology, 2020)The closure of Stuff has brought significant impact on the market and we aim to empirically analyze the response of surviving newspaper titles. We create our original dataset by manually collecting data, in terms of content ... -
Rice and Beans, Fish and Chips: Investigating Brazilian Immigrant Families’ Experiences of Eating and Nourishing in New Zealand
(Auckland University of Technology, 2020)Immigration has been a common practice in human society since the earliest times (United Nations, 2019). Whatever the reasons behind people migrating, it is a complex movement that involves a chain of changes in their ... -
Stock-level Sentiment and the Security Market Line
(Auckland University of Technology, 2020)High market beta stocks experience overpricing in periods of high market sentiment, while traditional beta pricing prevails in periods of low market sentiment (Antoniou et al., 2016). I conjecture that the negative (positive) ... -
Corporate Governance and Corporate Social Responsibility: Evidence From Australia and New Zealand
(Auckland University of Technology, 2020)Recently, a growing number of studies have focused on the relationship between board characteristics and corporate social responsibility (CSR) performance because the latter is beneficial for business/company performance, ... -
Recruiting Project Managers: A Comparative Analysis of Project Manager Leadership Competencies and Recruitment Signals from Job Advertisements
(Auckland University of Technology, 2020)Projects are prone to distinct risks which can be of different types and different degrees. As these risks can have a possible negative influence on the project aspects such as cost and schedule, and consequently, project ... -
Deal-Making and Soft Commitment: A Behavioural Choice Model
(Auckland University of Technology, 2020)Individuals regularly indulge in internal ‘deal-making’ when justifying decisions they know to be bad. In the case of unhealthy foods, the justification often takes the form: “It’s ok if I overindulge today, because I will ... -
Re-thinking How Educators View Dyslexia. The Role School Leaders Play in Developing a Culture of Success for Dyslexic Students
(Auckland University of Technology, 2020)Dyslexic thinkers make up approximately ten percent of the population. Of those classified as dyslexic respective strengths and weaknesses can vary significantly from individual to individual. The perceptions that surround ... -
The Digital Economy: A Look at the Integration of Strategic Entrepreneurship and Innovation in Digital Start Ups
(Auckland University of Technology, 2020)The purpose of this study is to examine the links between explorative and exploitative behaviors among start-ups in a digital economy, what drives innovation, and what effect the digital economy has on this using and ... -
Exploring Organisational Culture Within the Context of a Community Sports Organisation
(Auckland University of Technology, 2020)Culture is an intangible concept, known but unseen. It is inherently linked to the success of an organisation. Organisational culture is increasingly a focus for sport management practitioners and academics, yet little ... -
Walking the Regulatory Tightrope: A Case Study in Compliance of New Zealand Small Charities
(Auckland University of Technology, 2020)This research investigates the accounting and governance practices of small (Tier 3 and Tier 4) Aotearoa New Zealand charities as a result of the recent changes in reporting by charities. Comparatively little is known about ... -
The Effect of Sustainable Packaging on Household Shopper Purchase Intent
(Auckland University of Technology, 2020)Packaging was introduced to consumers as a way to protect goods, as well as to help ease handling and clearly communicate the contents of items being purchased (Lindh et al., 2016). However today, one of the most common ... -
A Study of Customer Satisfaction and Dissatisfaction in 3-star Hotels in Auckland, New Zealand
(Auckland University of Technology, 2020)Customer satisfaction and dissatisfaction in the hospitality sector has been discussed by many researchers (Berezina et al., 2016; Padma & Ahn, 2020; Xu & Li, 2016). Previous studies have paid more attention to customer ... -
Milk Revolution and the Homogeneous New Zealand Coffee Market
(Auckland University of Technology, 2020)It is unsurprising that, as an enjoyable and social beverage, coffee has generated a coffee culture in Aotearoa New Zealand. Part of coffee’s enjoyment and culture is the range of milk types available for milk-based coffees. ...