One story to another: a storytelling approach to fashion design

aut.embargoNoen_NZ
aut.thirdpc.containsYesen_NZ
aut.thirdpc.permissionNoen_NZ
aut.thirdpc.removedYesen_NZ
dc.contributor.advisorFitchett, Dale
dc.contributor.authorLohrentz, Anne Louise
dc.date.accessioned2014-11-26T04:11:07Z
dc.date.available2014-11-26T04:11:07Z
dc.date.copyright2014
dc.date.created2014
dc.date.issued2014
dc.date.updated2014-11-25T23:30:23Z
dc.description.abstractThis practice-based inquiry explores the potential of narrative to augment both the design process and the resulting garments, which form a capsule collection. The project is a response to an emerging consumer shift in fashion consumption. As a reaction to the current climate of mass produced fast-fashion, it is argued that a growing clientele have a desire for an authentic product. This investigation considers the ntsomi, the South African Xhosa people’s approach to storytelling. The aim is to use the ntsomi storytelling strategies to inform the development of a new working method within the fashion design process that is appropriate for the constructing and re-telling of stories. This project explores the development of authenticity in fashion design by focussing on establishing an personal “designDNA” by means of the application of this bespoke storytelling approach.en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/7984
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.subjectFashionen_NZ
dc.subjectNew working methodologyen_NZ
dc.subjectStorytellingen_NZ
dc.subjectTesaracen_NZ
dc.subjectNtsomien_NZ
dc.titleOne story to another: a storytelling approach to fashion designen_NZ
dc.typeThesis
thesis.degree.discipline
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Theses
thesis.degree.nameMaster of Art and Designen_NZ
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