"I'll Look It Up Anyways": The Cyberpsychology of Trust
Files
Date
Authors
Cunningham, Jason
Supervisor
Karmokar, Sangeeta
Item type
Thesis
Degree name
Journal Title
Journal ISSN
Volume Title
Publisher
Auckland University of Technology
Abstract
Why do people trust the first Google result? This research highlights the importance of instant gratification, personalisation and control to understand the evolving future of communication. The study has been designed to uncover interpersonal preferences across modern channels using mixed-methods and commercial experimentation. Traditional understandings of trust-building have been analysed, summarised and expanded to include the latest consumer expectations and trust-building methods via modern communication technologies. The psychological findings can be integrated into daily conversations, marketing campaigns and organisational structure.Description
Keywords
Cyberpsychology, Human-technology interaction, Instant gratification, Digital marketing, Human instincts, Personalisation