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"I'll Look It Up Anyways": The Cyberpsychology of Trust

Files

Thesis(1.57 MB)

Date

2019

Authors

Supervisor

Karmokar, Sangeeta

Item type

Thesis

Degree name

Master of Creative Technologies

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

Why do people trust the first Google result? This research highlights the importance of instant gratification, personalisation and control to understand the evolving future of communication. The study has been designed to uncover interpersonal preferences across modern channels using mixed-methods and commercial experimentation. Traditional understandings of trust-building have been analysed, summarised and expanded to include the latest consumer expectations and trust-building methods via modern communication technologies. The psychological findings can be integrated into daily conversations, marketing campaigns and organisational structure.

Description

Keywords

Cyberpsychology, Human-technology interaction, Instant gratification, Digital marketing, Human instincts, Personalisation

Source

DOI

Publisher's version

Rights statement

Permanent link

https://hdl.handle.net/10292/12505

Collections

Masters Theses