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User Satisfaction With Xero Accounting Software in Auckland, New Zealand

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Dissertation(785.52 KB)

Date

2019

Authors

Supervisor

Wells, Paul
Haar, Jarrod

Item type

Dissertation

Degree name

Master of Business

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

Xero has been rated as one of the top 10 accounting software in the world (Forbes, 2016). However, there has been very little research undertaken to evaluate the cloud-based accounting software using a structured end-user satisfaction framework. The aim of this study is to evaluate user satisfaction and success with Xero accounting software in Accounting firms and Small & Medium Enterprises (SMEs) in Auckland. The study utilized the End-User Computing Satisfaction (EUCS) model which was developed by Doll and Torkzadeh (1988) to measure the user satisfaction and the software success of the accounting software Xero. This study includes a sample size of 122 users of Xero from accounting firms and SMEs in Auckland. Data collection was undertaken using questionnaires. This study utilized reliability analysis, descriptive statistics and frequency analysis, t-test, Analysis of variance (ANOVA) and multiple-regression analysis to analyse data. The data analysis for this study was undertaken using the Statistical Package for Social Science (SPSS) software. The findings of the study suggest that users were satisfied with the software Xero and expressed a belief that the software was effective. The limitation of this study was based on the small sample size of participants; hence, it cannot be concluded that Xero has met the overall satisfaction of its users in Auckland, New Zealand. Practical implications of this study include making this research available to researchers, practitioners and the general public with the possibility that the results can be theoretically applicable and beneficial to its users and providers. In addition, this study can provide researchers and practitioners with results which they can use as a guide to evaluate cloud-based software applications in their academic research and work environment. This study can also encourage the providers to modify the product to further fulfill the needs of its users which could lead to an increase in the value of the software itself. Research implications of this study include extending the EUCS model to evaluate cloud-based software applications in accounting firms and SMEs.

Description

Keywords

Software satisfaction, Software success, Xero, End-user computing satisfaction

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Permanent link

https://hdl.handle.net/10292/13019

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Masters Dissertations