A study of Green IT Behavior among Individual Consumers: Responsible Acquisition of Computers

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dc.contributor.authorLoo, Wee Hongen_NZ
dc.contributor.authorYeow, Paul Heng Pingen_NZ
dc.contributor.authorEze, Uchenna Cyrilen_NZ
dc.date.accessioned2014-12-04T01:20:09Z
dc.date.available2014-12-04T01:20:09Z
dc.date.copyright2014en_NZ
dc.date.issued2014en_NZ
dc.description.abstractThis paper investigated Green IT behaviour of individual consumers described as responsible acquisition of computers (RAC) because computers pose serious environmental issues during their production, use and disposal stages. An extended Theory of Planned Behaviour was used to design the research framework for this study. A questionnaire survey was conducted on 100 respondents in an industrially developing country, and descriptive statistics and inferential statistics were used to analyze the survey data. The hierarchical regression analysis indicates that the respondents’ responsible acquisition of computer behavioural intention (RACBI) is influenced by the three predictors in the following descending order: perceived behavioural control, positive individual consequences, and attitudes. The explained variance of RACBI increased from 31.8% to 37.1% by adding positive individual consequences and collectivism into TPB model. Meanwhile, the responsible acquisition of computer behaviour (RACB) is largely influenced by the RACBI, followed by perceived behavioural control and self-identity. The explained variance of RACB also increased from 35.3% to 37.5% after incorporating self-identity and habits. Recommendations are provided to improve RACBI and RACB. The findings in this paper would be useful to countries interested in promoting RACB.en_NZ
dc.identifier.citationProceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand
dc.identifier.isbn978-1-927184-26-4
dc.identifier.urihttps://hdl.handle.net/10292/8087
dc.publisherACIS
dc.rights.accessrightsOpenAccess
dc.titleA study of Green IT Behavior among Individual Consumers: Responsible Acquisition of Computersen_NZ
dc.typeConference Contribution
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Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand