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Do Consumers Buy Impulsively More Often in Mobile Shopping Than in Store?

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Whole thesis(750.27 KB)

Date

2016

Authors

Supervisor

Kapitan, Sommer
Hyde, Ken

Item type

Thesis

Degree name

Master of Business

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

This research focuses on identifying the similarities and differences in consumer motivation for impulse purchase between in-store and mobile shopping settings. Prior research has primarily focused on investigating brick-and-mortar or mobile impulse buying behaviour. However, what happens when consumers encounter opportunities to shop without planning via fast developing mobile shopping settings? Psychological variables such as materialism, time and money available, and immediate positive feelings are potential moderators of the relationship between consumer impulse purchase behaviour and the two settings.

Description

Keywords

Impulse behaviour, Shopping patterns, Quantitative Research, Online shopping, In-store shopping

Source

DOI

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Rights statement

Permanent link

https://hdl.handle.net/10292/10511

Collections

Masters Theses