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Product Personality: An Investigation Into How Congruent Personalities Identified in a Target Market Can Intentionally be Assigned to a Wireless Speaker

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Whole thesis(21.8 MB)

Date

2015

Authors

Supervisor

Inder, Shane
Fitchett, Dale

Item type

Exegesis

Degree name

Master of Art and Design

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

Consumer’s show a preference for products that communicate a personality congruent to their own. When a user perceives a product to share similar personality attributes to their own, they respond through ‘approach’ behaviour. Using an action research methodology, the project investigated how product semantic knowledge and cognitive response to form can be used to intentionally assign personality attributes to a wireless speaker. Through an assessment of existing products for specific personality attributes, and by identifying the visual dimensions that define these products, a list of visual parameters was generated for the wireless speaker design. The results from the existing product analysis, supported by knowledge gained from literature on embodiment in design and user perception of implicit design cues, were used to guide a design research process through testing and making of an artisanal nature. The results from the project support the concept that product aesthetics can be designed to intentionally express specific personality attributes guided by a designer’s intuition.

Description

Keywords

Product personality, Action research, Product design, Wireless speaker, Artisan

Source

DOI

Publisher's version

Rights statement

Permanent link

https://hdl.handle.net/10292/9801

Collections

Masters Theses