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Enhancing Cross-Cultural Understandings in Cross-Cultural Virtual Teams: Strategies for a Cohesive Organisational Identity

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Dissertation(1.25 MB)

Date

2025

Authors

Supervisor

Morrow, Jeremy

Item type

Dissertation

Degree name

Master of Business

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Volume Title

Publisher

Auckland University of Technology

Abstract

This dissertation investigates how cross-cultural communication, leadership, and organisational identity enhance cross-cultural virtual teams (CCVTs) teamwork. With globalisation accelerating the reliance on geographically dispersed teams, the research explores management practices that foster cultural understanding and cohesive organisational identity, both critical for high performance and alignment in CCVTs. The study addresses the research question: “What management practices foster cross-cultural understanding in CCVTs and contribute to a shared organisational identity?” A comprehensive narrative literature review synthesises key findings on cultural competence, adaptive leadership, communication strategies, and digital collaboration tools. The review identifies critical challenges, including ineffective cross-cultural communication, trust-building methods, and more guidance on sustaining organisational identity in diverse, remote teams. Findings are organised into five core themes: creating a cohesive organisational identity, fostering cultural competence, building trust through strategic communication, implementing adaptive leadership styles, and effectively leveraging digital tools. These themes inform a conceptual framework integrating essential management practices for enhancing cross-cultural understanding and team cohesion. The study concludes that cultural enhancing cross-cultural understanding and team cohesion. The study concludes that cultural competence training, adaptive leadership, and structured team-building activities are vital for fostering cohesive teams with a unified organisational identity. The research contributes to academic discourse by presenting a framework organisation can adopt to optimise CCVT management. It also provides practical insights into integrating cultural training in onboarding, promoting leadership development, and aligning technology investments with team needs. These findings offer a model for advancing future research and guiding real-world applications.

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http://hdl.handle.net/10292/19155

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Masters Dissertations