Everybody Has a Job to Do: How Collective Values and Clear Communication Helped Eliminate COVID-19 in Aotearoa New Zealand

Abstract

In the second half of 2020, the population of Aotearoa New Zealand was enjoying life in parks, bars and sports games while much of the rest of the world faced a Christmas in lockdown. This was due to the collective effort of the entire population earlier in the year. Under the leadership of Prime Minister Jacinda Ardern and Director General of Health Dr Ashley Bloomfield, Aotearoa New Zealand eliminated Covid-19 from the community. Twice.

This thesis comprises three studies that examine different elements of the communications campaign that mobilised a nation to look after each other. It shows how collective values, clear communication and a sense of purpose combined to bring Aotearoa New Zealand through the first wave of Covid-19 relatively unscathed.