Everybody Has a Job to Do: How Collective Values and Clear Communication Helped Eliminate COVID-19 in Aotearoa New Zealand

aut.thirdpc.containsYes
aut.thirdpc.permissionYes
dc.contributor.advisorTreadwell, Greg
dc.contributor.authorHalliday, Matt
dc.date.accessioned2024-04-12T03:22:42Z
dc.date.available2024-04-12T03:22:42Z
dc.date.issued2023
dc.description.abstractIn the second half of 2020, the population of Aotearoa New Zealand was enjoying life in parks, bars and sports games while much of the rest of the world faced a Christmas in lockdown. This was due to the collective effort of the entire population earlier in the year. Under the leadership of Prime Minister Jacinda Ardern and Director General of Health Dr Ashley Bloomfield, Aotearoa New Zealand eliminated Covid-19 from the community. Twice. This thesis comprises three studies that examine different elements of the communications campaign that mobilised a nation to look after each other. It shows how collective values, clear communication and a sense of purpose combined to bring Aotearoa New Zealand through the first wave of Covid-19 relatively unscathed.
dc.identifier.urihttp://hdl.handle.net/10292/17420
dc.language.isoen
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.titleEverybody Has a Job to Do: How Collective Values and Clear Communication Helped Eliminate COVID-19 in Aotearoa New Zealand
dc.typeThesis
thesis.degree.grantorAuckland University of Technology
thesis.degree.nameMaster of Philosophy
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