Cute Visions: Designing an Interplay Between Traditional Chinese Auspicious Patterns and Japanese Kawaii Cuteness

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aut.embargoNoen_NZ
aut.thirdpc.containsNoen_NZ
aut.thirdpc.permissionNoen_NZ
aut.thirdpc.removedNoen_NZ
dc.contributor.advisorHo, King Tong
dc.contributor.advisorFitchett, Dale
dc.contributor.authorOuyang, Yuwei
dc.date.accessioned2017-10-01T19:34:23Z
dc.date.available2017-10-01T19:34:23Z
dc.date.copyright2017
dc.date.created2017
dc.date.issued2017
dc.date.updated2017-09-29T01:00:36Z
dc.description.abstractChinese traditional auspicious patterns are an important part of Chinese auspicious culture. The patterns are associated with Chinese auspicious blessings and each has a rich background of auspicious meanings and symbolic design. However, traditional Chinese auspicious patterns have lost the original function of sending feelings and emotions to the audience. This project aims to explore the possibility of expressing the emotions, meanings and the content of the Chinese auspicious traditional auspicious patterns by integrating it with the aesthetic characteristics of Japanese kawaii illustration, a popular culture of cuteness. Through doing this, the aim is to discover a new way of visually delivering the meaning and emotion of Chinese auspicious patterns and to contemporize the traditional patterns in ways that can be appreciated by a modern audience. The output of this practice-based research is presented in a series of digital design works as examples of modern Chinese auspicious pattern design.en_NZ
dc.identifier.urihttps://hdl.handle.net/10292/10839
dc.language.isoenen_NZ
dc.publisherAuckland University of Technology
dc.rights.accessrightsOpenAccess
dc.subjectChinese traditional auspicious patternsen_NZ
dc.subjectChinese cutenessen_NZ
dc.subjectHomophoneen_NZ
dc.subjectSymbolismen_NZ
dc.subjectYin yangen_NZ
dc.subjectOne to manyen_NZ
dc.subjectKawaii illustrationen_NZ
dc.titleCute Visions: Designing an Interplay Between Traditional Chinese Auspicious Patterns and Japanese Kawaii Cutenessen_NZ
dc.typeExegesis
thesis.degree.grantorAuckland University of Technology
thesis.degree.levelMasters Theses
thesis.degree.nameMaster of Art and Designen_NZ
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