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Building Type: Developing Interpretive Design Strategies to Translate Selected New Zealand Suburban Architecture Into Type Design

Files

Exegesis(21.28 MB)

Date

2011

Authors

Supervisor

Antonczak, Laurent
Joseph, Frances

Item type

Thesis

Degree name

Master of Art and Design

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

Building type explores interpretation as a creative strategy for developing experimental design processes that translate architecture into type. The research sits within the experimental area of the contemporary type design context. The methodology is based on a hermeneutic framework and establishes a cycle of research methods that enable the project to progress through several phases of inquiry. It is a practice-based project, but its intended outputs are not fully resolved typefaces, but rather a range of experimental type design strategies. These strategies translate aspects of selected New Zealand suburban architecture (a single-bay villa, a Californian bungalow and a state house) into letterforms and prototypefaces. The outcomes are communicated through two sets of publications, large format posters, plan print guidelines, card inserts and an exegesis.

Description

Keywords

Type design, Experimental, Interpretive, Type design strategies, Prototypefaces, Translation theory, New Zealand, Suburban architecture, Hermeneutics, Conceptual metaphor

Source

DOI

Publisher's version

Rights statement

Permanent link

https://hdl.handle.net/10292/4502

Collections

Masters Theses