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The Gossip Ecosystem: Developing and Validating a Theoretical Model of Workplace Gossip

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Dissertation(1.32 MB)

Date

2024

Authors

Sugumar Babu, Sreenika

Supervisor

Morrison, Rachel

Item type

Dissertation

Degree name

Master of Business

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Publisher

Auckland University of Technology

Abstract

Informal communication is an important form of organisational communication. Workplace gossip (informal, evaluative communication about an absent third party), is prevalent in organisational settings and is presented as a double-edged sword in multiple studies – having both positive and negative outcomes. To contribute to the growing literature, this study explores different components of workplace gossip and the interrelationships between them. Utilising a two-phase research method, including literature review and semi-structured interviews, it investigates how, when and where gossip manifests in organisational settings. A review of extant research provides a robust understanding of different workplace communication elements which are conceptualised as a “gossip ecosystem”. The resulting model demonstrates the relationship between gossip-triggering events, gossip energy sources, gossip habitats and gossip influences. The second phase included interviews with three employees from the service sector about their experiences of workplace gossip. The resulting data largely support the conceptual framework. The dissertation includes strategies for managers and organisations to address workplace gossip. In practical terms, understanding the components of workplace gossip equips organisational leaders with tools to manage informal communication channels. Recommendations emphasise the importance of fostering supportive work culture and transparent communication.

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http://hdl.handle.net/10292/18121

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Masters Dissertations