Repository logo
 

Rangatahi ♥ Social Media: a kaupapa Māori analysis of discourses from Facebook communities aimed at rangatahi Māori

Files

Dissertation(2.05 MB)

Date

2015

Authors

Supervisor

Waipara, Zak

Item type

Dissertation

Degree name

Bachelor of Communication Studies (Honours)

Journal Title

Journal ISSN

Volume Title

Publisher

Auckland University of Technology

Abstract

Social media sites such as Facebook allow rangatahi (Māori youth) to create and modify their social networks to suit their engagement within these sites. The aim of this research is to explore the ways in which rangatahi are engaging in social media for the purposes of expressing cultural identity. By analysing selected dialogues from three selected Facebook communities aimed at rangatahi, this dissertation provides insight into the ways in which members are utilising Facebook for the Kaupapa Māori notions of whanau (family), whakapapa (ancestry), manaakitanga (generosity) and tino rangatiratanga (self-determination). The methods used are an overarching Kaupapa Māori methodology and content analysis. Kaupapa Māori guides this research through the employment of key Māori principles. Content analysis is used to draw on a close reading of thematic distinctions from five Facebook messages posted from each of the three communities. The selected communities are Mana Rangatahi Aotearoa, Rangatahi Tu Rangatira and Nga Rangatahi Toa.

Description

Keywords

Source

DOI

Publisher's version

Rights statement

Permanent link

https://hdl.handle.net/10292/8651

Collections

Bachelor with Honours Dissertations - open access