Proposed Model of Persuasive Visual Design for Web Design

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dc.contributor.authorIbrahim, Nurulhudaen_NZ
dc.contributor.authorShiratuddin, Mohd Fairuzen_NZ
dc.contributor.authorWong, Kok Waien_NZ
dc.date.accessioned2014-12-04T01:19:58Z
dc.date.available2014-12-04T01:19:58Z
dc.date.copyright2014en_NZ
dc.date.issued2014en_NZ
dc.description.abstractThis paper presents the foundation for systematically investigating the possibility of influencing users' motivation with visual persuasion which the constructs are divided into two factors; hygiene and motivation. Visual persuasion is identified as the design triggers that affect users’ first impression, which are seen as the conceptualization of motivation. While past research studied the effect of web design toward users’ motivation; not many are looking into the persuasive value of the design. It is foreseen that the power of visual persuasion would produce a more persuasive website and consequently give impact on the users' first impression, and thus motivate them to stay at a site long enough to influence specific behavioral intentions. The proposed model aims to discover the potential of visual persuasion in influencing web users’ motivation. This paper offers new insights into the role of visual persuasion in a web design with respect to the relationships between the dimensions of motivation and behavioral intention.en_NZ
dc.identifier.citationProceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand
dc.identifier.isbn978-1-927184-26-4
dc.identifier.urihttps://hdl.handle.net/10292/8044
dc.publisherACIS
dc.rights.accessrightsOpenAccess
dc.titleProposed Model of Persuasive Visual Design for Web Designen_NZ
dc.typeConference Contribution
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Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand