This paper brings together a set of commonsense recommendations relating to the delivery of software quality, with some emphasis on the adoption of realistic perspectives for software process/product stakeholders in the area of process improvement. The use of software measurement is regarded as an essential component for a quality development program, in terms of prediction, control, and adaptation as well as the communication necessary for stakeholders’ realistic perspectives. Some recipes for failure are briefly considered so as to enable some degree of contrast between what is currently perceived to be good and bad practices. This is followed by an evaluation of the quality-at-all-costs model, including a brief pragmatic investigation of quality in other, more mature, disciplines. Several programs that claim to assist in the pursuit of quality are examined, with some suggestions made as to how they may best be used in practice.