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Contrasting K-Pop Media Representations: A Comparative Study Between New Zealand and South Korea.

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Dissertation(994.41 KB)

Date

2024

Authors

Jung, Seung Yeon

Supervisor

Hocking, Darryl

Item type

Dissertation

Degree name

Master of Language and Culture

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Publisher

Auckland University of Technology

Abstract

The global presence of K-pop is evident in the mainstream news, magazine articles, and blogs worldwide. However, cultural differences contribute to diverse depictions of K-pop across these media outlets, providing nuanced perspectives on this global phenomenon. Despite this, there is a notable lack of studies examining these different media representations of K-pop. To address this gap and focusing specifically on the New Zealand and South Korean contexts, two corpora of online news articles, blog posts, and magazine articles discussing K-pop were compiled - one representing the New Zealand media and the other representing the South Korean media. Utilising the resources of corpus analysis, including frequency analysis, collocation analysis, concordance analysis, and keyword analysis, this study analysed and compared the media representations of K-pop across the two corpora. The study found that the New Zealand media perpetuates the well-crafted global expansion strategies of the K-pop industry, by localising their discussion of K-pop to focus on artists, settings and cultural phenomenon that resonate with the local audience, while the Korean media contributes to shaping the domestic cultural landscape, arguably fostering national pride and identity among the Korean population. These findings offer valuable insights into the distinctions in media representations of K-pop between New Zealand and South Korea, contributing to the growing body of research on the K-pop phenomenon.

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http://hdl.handle.net/10292/17575

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Masters Dissertations