Exploring Factors Affecting the User Adoption of Call-taxi App

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dc.contributor.authorPeng, Lifangen_NZ
dc.contributor.authorWang, Huanen_NZ
dc.contributor.authorHe, Xuanfangen_NZ
dc.contributor.authorGuo, Danxiaen_NZ
dc.contributor.authorLin, Yuchuanen_NZ
dc.date.accessioned2014-12-04T01:19:58Z
dc.date.available2014-12-04T01:19:58Z
dc.date.copyright2014en_NZ
dc.date.issued2014en_NZ
dc.description.abstractWith the rapid development of mobile commerce, CTA (Call-taxi app) is experiencing a rapid growth. However, how to promote it effectively is a problem urgent to solve. This paper attempts to make some contribution to people’s understanding of the adoption mechanism of CTA. We developed some hypothesis, and based on three "attitude-intention-behavior" models, we propose a research model about user adoption of CTA. Perceived Ease of Use, Perceived Usefulness, Compatibility, and Subjective Norm are included in the model. Besides, Perceived Risk, Perceived Playfulness and Perceived Price Level were also included. Questionnaire survey was conducted in China through internet. Results show that perceived ease of use, perceived usefulness and compatibility have an indirect positive impact on people’s attitude toward using CTA; subjective norm has a positive influence on Behavioral Intention; perceived risk has a negative impact on behavioral intention; perceived price level has a negative impact on both behavioral intention and attitude toward using. The practical implications are discussed further.en_NZ
dc.identifier.citationProceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand
dc.identifier.isbn978-1-927184-26-4
dc.identifier.urihttps://hdl.handle.net/10292/8040
dc.publisherACIS
dc.rights.accessrightsOpenAccess
dc.titleExploring Factors Affecting the User Adoption of Call-taxi Appen_NZ
dc.typeConference Contribution
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Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand