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The Impact of Cancelling New Zealand Badminton Open: A Stakeholder Analysis

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Dissertation(3.52 MB)

Date

2024

Authors

Ji, Chengming

Supervisor

Wright, Richard
Molloy, Tracy

Item type

Dissertation

Degree name

Master of Business

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Volume Title

Publisher

Auckland University of Technology

Abstract

This dissertation investigates the cancellation of the New Zealand Badminton Open and its effect within the local badminton community. Through the analysis of personal narrative, researcher observations and survey responses with key stakeholders, this intrinsic case study discovers diverse perspectives and concerns surrounding the event’s cancellation. Stakeholders expressed concerns about lost player development opportunities, reduced visibility, and reputational repercussions for Badminton New Zealand. Despite limitations in scope and sample size, the study provides valuable insights for organisers to formulate strategies addressing stakeholder needs and enhancing community satisfaction. Recommendations include tailored engagement strategies and transparent decision-making processes. The findings highlight the challenges faced by the New Zealand badminton community and advocate for stakeholder-centric approaches to navigate disruptions in the future. This research contributes to event management literature and offers actionable insights for future planning and decision-making processes. Future research should aim to address limitations by expanding sample size and adopting a balanced approach to examining challenges and opportunities of event cancellations. This study serves as a valuable resource for organisers seeking to cultivate positive relationships with stakeholders and drive future success in organising badminton events in New Zealand. Although it does not provide comprehensive findings, it offers fresh insights and insider perspectives that would be greatly useful for future events.

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Permanent link

http://hdl.handle.net/10292/18020

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Masters Dissertations